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Advertisers
Droga5 behind the wheel (mostly) as Google drives into the phone market with Pixel
Google is entering the smartphone wars with its new Pixel Phone (or is that phone?). Google actually had a crack…
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YouTube launches six-second mobile ‘Bumper’ ads
Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year…
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YouTube is more effective than TV says Google boss
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on…
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Advertisers
Droga5 baffles for Android with rock, paper, scissors
Droga5 in the US has produced a new campaign ‘be together. not the same’ – for Google’s operating system Android.…
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Finance
A taxing business: Google, Apple, Facebook and their ever-ingenious bean counters
Here’s Eric Schmidt, chairman of Google owner Alphabet, now the biggest company in the world by market cap at $535bn,…
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Ad Tech
Why online ad blockers may be doing marketers a favour
While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers,…
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Ad Tech
Will life change as Google becomes Alphabet?
For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business…
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Advertisers
Jane Austin: does mobile creative have to be so bad?
Mobile advertising is like old people sex – dry, boring and everyone pretends it doesn’t exist. These are the words…
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Advertisers
Google and YouTube’s top tips for Cannes
Google has, once again, produced what it calls its Cannes to Cannes YouTube ads leaderboard, high-scoring ads on the channel…
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