YouTube launches six-second mobile ‘Bumper’ ads

Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available.

Which proves, if nothing else, that half the world has the attention span of a gnat.

Early users are Audi, who apparently designed this 30-second ad so it could be carved into sixes.


Not entirely sure this works. It’s a nice ad anyway.

This Atlantic Records sampler works better.

Bumper ads are sold through an AdWords online auction.

Saw today that mobile advertising now accounts for £2.8bn of the £8.6bn spent on online ads in the UK, which presumably makes Bumper ads a pretty good idea.

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