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Advertisers
A life less ordinary? Pepsi Max challenges the status quo
Pepsi’s commitment to its global Thirsty for more platform hasn’t been terribly consistent. It’s too often eclipsed by showcase ads…
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Ad Tech
Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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Advertisers
Lucky Generals wins Britvic’s Robinsons
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer…
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Advertisers
Dewar’s celebrates the social side of whisky tippling
Any booze advertising is tricky these days, unless it’s alcohol-free. Not much help to Dewar’s whisky which obviously isn’t. But…
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Advertisers
WPP adds to recent good run with Starbucks creative
Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch…
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Advertisers
Saatchi breaks the mould for EE
EE must be one of the UK’s very biggest advertisers and, thankfully, someone there has realised that, if you are,…
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Advertisers
Frank de Wit: why are social agencies now making commercials?
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking about…
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Advertisers
Great Pitch Company’s Marcus Brown: time to reinvent the repitch
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches…
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Advertisers
Diet Coke moves from Moss to Dornan – but it’s a touch half-hearted
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss – somehow…
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