Tag Archives: featured

Now it’s AB InBev’s turn as Cannes Lions Creative Marketer

Visitors to the Cannes Lions from June 20-24 – in person this year, we hope – won’t be short of a beer, if they can wean themselves off the rosé of course. Anheuser-Busch InBev has won the Cannes Lions 2022 ...

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Axa and Publicis Sport eavesdrop on Liverpool FC players

Publicis Sport’s new campaign for insurance giant Axa tunes in to Liverpool players’ motivational chat and translates it into a “touch of confidence” button to boost morale for everyone. Super fan Simon is equipped with a sound boom and sent ...

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GSK consumer health rebrands as Haleon ahead of demerger

GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid 2022. The new name comes from a mash-up of the words “hale” and “leon,” merging good health with strength, and ...

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Innocent is latest marketer to be found guilty of misleading consumers over green claims

An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green credentials, hoodwinking consumers with woolly lines about “fixing up the planet.” The ad watchdog ruled that Coca-Cola owned Innocent’s rather ...

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Much-mocked Abrdn hits a winner with Iris

Few corporate makeovers have received as much stick (even here, one seems to recall) as Aberdeen Asset Management’s morph into Abrdn. But the financial giant is sticking to its guns with brand chief Stephen Whitehead, who’s also spirited up the ...

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Heinz mocks its tardiness for (belated) pasta sauce launch

Very nice to see some old-style print and posters, devised for Heinz’s new pasta sauces from the rather unlikely source of Wunderman Thompson Spain. Most noteworthy posters these days are digital extravaganzas or stunts, like Marmite’s collapsing car. But Heinz ...

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Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria

What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad business, wondering if the growing involvement of agencies had really helped us navigate the by-now-dreaded customer journey. Havas CX is ...

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Crypto ad tide gathers force – Larry David for FTX

Seemingly from nowhere ads for cryptocurrencies have emerged as a major ad segment and here’s another from FTX, a Bahama-based crypto-exchange with a US offshoot, from DentsuMB. This has veteran comedy writer Larry David (Seinfeld, Curb Your Enthusiasm) taking a ...

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