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Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are…
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When everyone’s ditching DEI, what happens next?
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and…
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Mother’s core leadership steps up to create a global partnership group
Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows that…
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Adam&eveDDB behind the wheel as Twix goes “abundant”
Mars is reviewing everything but creative where it appears to be happy with Omnicom’s BBDO and DDB. Adam&eveDDB is behind…
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Oat Cult produces an overnight horror story
Overnight oats are not something you enjoy in the dark (if that’s your thing) but oats left to soak overnight…
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Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming…
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