Tag Archives: featured

Restructure on the cards at Unilever as CEO Jope announces retirement

More big changes could be on their way at Unilever as CEO Alan Jope (below), who has presided over a sagging share price and a furore over Unilever’s “purpose-led” marketing, has announced his retirement at the end of 2023 after ...

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BBC News gets it right with new trust film

It’s an ill wind…the BBC has been consistently under fire in recent years (dropping the classified football results on Radio 5 being just one aspect of its silliness) but really big events call for a well-resourced public broadcaster and they ...

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Tango says it’s ‘fearless’ and goes for purpose over impact

Even Tango – whose TV ads were once infamous for encouraging kids to slap each other in the playground – has now adopted a “purpose” and taken to social media to spread the word. VCCP’s latest campaign for the brand, ...

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MAA Ad of the Week: AKQA and Megaforce for Levi’s

Every now and then an ad appears which restores your faith in the old trade – every now and then. Last year it was ‘Open Spaces’ from Burberry and director collective Megaforce, four stylish characters in a field but stylish ...

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St Luke’s debuts for Mail Group’s i

We’ve yet to see anything of note from St Luke’s for the Daily Mail and Mail on Sunday but it’s debuting for stablemate the i, highlighting its “open-minded journalism and objective approach to news.” Better think of something different for ...

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Pixel Artworks’ Gavin MacArthur picks his Desert Island Ads

Gavin MacArthur is senior creative director at Pixel Artworks. Desert Island Ads Here I am ‘trapped’ on a desert island (most likely very happy to continue on the summer of sunshine in all honesty) with a mojito thinking back at ...

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The Co-op Bank calls out banks that finance climate change

A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years. The ...

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