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Omnicom-IPG gets final green light in the US, with caveats
The Federal Trade Commission in the US has given final approval to the $13.5 billion IPG-Omnicom merger (which looks more…
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AI is good for your love life, says ChatGPT’s first brand campaign
We should stop worrying about AI taking our jobs and our sanity, and embrace its potential for enhancing our love…
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Home improvement gets sweary for Norwegian retailer Maxbo
Maxbo is Norway’s largest home improvement retailer, known not just for selling tools and materials but also providing workshops and…
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Mayor of London film refutes Trump’s portrayal of London
London’s Mayor Sadiq Khan isn’t taking Donald Trump’s attacks lying down. The US president told the UN Assembly last week…
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Gucci’s dysfunctional family gets high on perfection in new film
It’s like a mash up of Succession, The Substance, and House of Gucci. Italian fashion giant Gucci’s new artistic director,…
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Marketers are poles apart from consumers: new Kantar research
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where…
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The ultimate pro: Apple puts its latest iPhone to the test
Apple takes its “Shot on iPhone” campaign to new levels with this latest spot to promote the launch of the…
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Mother wins Anthropic and urges us to ‘keep thinking’ in global AI push
It was only a matter of time before we saw a heavyweight global consumer campaign in the competitive AI space.…
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M&S shakes off cyber setbacks with new campaign by Mother
Mother Design’s big Autumn/Winter fashion campaign for M&S has a lot riding on it. After a cyber-fail drained the soul…
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