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USA Today’s top Super Bowl ads: advertising meets celeb-driven branded content?
Hardly a vintage Super Bowl as far as the ads were concerned (although the game was pretty good with a…
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Agencies
Louise Millar at Seed: Dating is done. Friendship is Gen Z’s modern love
TikTok is constantly asking, “What’s happened to the classic rom com?” Patriarchal storylines no longer resonate, and mobile phones have…
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180 Amsterdam wins three ‘prestige’ Coty brands
Coty has appointed 180 Amerstam’s Luxe division to handle three of its “prestige brands,” Davidoff, Escada and Joop! The agency…
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Agencies
Mother invests in ‘Willy Wonka’ business curating crack freelancers
Another entrepreneurial move from Mother, which has seen the global shift in freelancing and found a way to embrace it.…
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Suzuki GB appoints TMW Unlimited after four-way pitch
Japanese auto brand Suzuki, which split with Iris in December, has appointed TMW Unlimited as its creative, content and CRM…
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Messi and Michelob top Super Bowl ad winners – System1
Top big game commercials and winning themes. A classic game on the field, but not a vintage year in the…
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Body Shop’s demise brings colourful era that, briefly, defined British business to a close
The imminent demise of Body Shop – set to appoint merciless administrators FRP Advisory – brings to a close one…
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NCA brings back Dominic West as Nationwide takes pot shot at banking rivals
Dominic West and his (already) long-suffering oppo are back for Nationwide and New Commercial Arts. There’s evidently a series here,…
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Dom Sweeney of Innocean UK picks his desert island (car) ads
I’ve always felt that you can tell the state of our industry by the quality of the car ads. There’s…
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