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Anomaly makes media magic for Amazon Ads
Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more…
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Winning streak Lucky Generals lands Holland & Barrett
Lucky Generals has won UK retailer Holland & Barrett, a big operator with over 1,000 stores in and outside the…
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Karst and Skelton launch new OOH media agency contender Silverflow
There’s a new international Out of Home media agency launching into a market currently dominated by Talon and billups, Silverflow…
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All brands need is 1.5 seconds of your time, says VCCP
When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for…
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Agencies
Wren stays on at Omnicom to oversee IPG merger – at $1 a year
Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a year – to stay…
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MAA Ad of the Week: Hawaiian Tropic ‘Tana Sutra’ by BBH US
A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might…
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News
EasyJet passengers ‘unleash their inner diva’ for Eurovision
It’s easyJet’s second year as official airline for the Eurovision Song Contest, and the brand looks to be fully embracing…
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Andrex raises the profile of school poo
Andrex has moved on from loveable puppies to redefining poo, which is a pretty sharp shift. Via FCB London we’ve…
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Can Ogilvy get WPP’s Grey back on track?
Ad holding companies are interesting partly because they combine a glossy exterior (most seasoned suits can get you a ticket…
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