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ITV takes stake in Purplebricks in return for ad time
No-one can accuse UK terrestrial broadcaster ITV of leaving stones unturned in its search for new sources of revenue (and…
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HSBC Argentina and David Buenos Aires deploy humour to fight cybercrime
Cybercriminals are a modern plague and HSBC Argentina and David Buenos Aires are turning to humour to try to put…
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Nike’s first refugee athlete stars in new W+K Olympics campaign
It’s going to be a crowded ad market during this year’s summer of sport, and Nike is getting in early…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Lucky Generals wins new EDF clean energy brief
If you’re going to work with an energy company, then the “renewable energy” brief has got to be the one…
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Amazon confounds hapless CMO with DIY Ads
It’s no wonder older-style agencies (and clients) sometimes feel they’re under siege: Apple’s controversial ‘Crush’ offended some creatives who saw…
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Helen Andrews goes stateside as new CEO of Johannes Leonardo
Former Wieden+Kennedy London MD Helen Andrews is the new CEO of WPP-backed New York creative agency Johannes Leonardo. WPP owns…
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Andy Garnett and Dan Cole of Havas: our Top Tips for Cannes
Andy Garnett and Dan Cole are ECDs at Havas London. Top Tips for Cannes If you’re lucky enough to get…
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Waitrose hymns summer food (with a soggy element)
It’s only a month to midsummer day in the UK (the shortest night, one-time code for Sir Martin Sorrell in…
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