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Ad Tech
Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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News
MAA Ad of the Week: Barclays from BBH
It had better be, as we gave it 9.25. Why so? Banks are high up a pretty long list of…
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Agencies
Publicis bets on ‘world’s biggest’ influencer marketing company
Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network…
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Advertisers
Adidas apologises for ‘upset and distress’ caused by Bella Hadid ad
German sports giant Adidas has been forced to apologise for featuring model Bella Hadid in a campaign for the brand’s…
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Advertisers
Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon…
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Advertisers
IPG’s McCann wins Ferrero as parent grapples with low growth
Interpublic’s McCann Worldgroup has won Ferrero’s Kinder and Tic Tac creative accounts in Europe, Asia-Pacific, the Middle East and Africa…
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Advertisers
Ocean gets into the Olympics spirit with fan zones and nationwide coverage
Ocean Outdoor is supporting Team GB at the Paris Olympics with nine “fan experiences” in major locations throughout the UK.…
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Advertisers
UK adspend hits record £9.2bn in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…
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Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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