Tag Archives: europe

Why it will cost IPG more than $60m to fix Europe

What on earth is Interpublic (IPG), which owns McCann, Draftfcb (or is it just FCB?), media agencies UM and Initiative and a gaggle of PR companies, going to do about Europe? It quietly announced last week that it’s to take ...

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Ford’s Mustang muscles into Europe with Sienna Milller

Ford is bringing its famed ‘muscle’ car the Ford Mustang back to Europe after 20 years or so and what else do you need in a Mustang than a classy and slightly dodgy-looking bird? So Ford (and maybe WPP’s Blue ...

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Google goes All-American for Moto X phone launch

Here’s one of Droga5’s first spots for Motorola’s new Moto X smartphone, and very American it is too. The new phone, the first to be released by Motorola since the company was bought by Google, majors on easy access and, ...

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