Tag Archives: Epsilon

Publicis Groupe retains $600m Novartis media

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

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Publicis mulls bid for $5bn data giant Epsilon

Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn. Goldman Sachs with private equity outfit Advent is also in the frame. US-based Epsilon uses data to help its clients ...

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