Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon

If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed ...

Publicis mulls bid for $5bn data giant Epsilon

19 days ago Leave a comment

Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn. Goldman Sachs with private equity outfit Advent is also in the frame. US-based Epsilon uses data to help its clients ...

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Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon

Publicis mulls bid for $5bn data giant Epsilon

Marketing budgets surprise with bounce-back in new IPA Bellwether Report

Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon

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