Epsilon
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Publicis Groupe retains $600m Novartis media
Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously…
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Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon
If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a…
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