Epsilon
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Ad Tech
Publicis Health under fire for opioid marketing
Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your…
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Ad Tech
Publicis Groupe’s Epsilon hit for $150m in data fraud case
Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information…
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Advertisers
Publicis Groupe retains $600m Novartis media
Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously…
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Ad Tech
Publicis promises a bright new data-based dawn as it completes Epsilon acquisition
Everyone’s looking for a silver bullet – or secret sauce – and Publicis reckons it’s found one as it completes…
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Advertisers
Publicis at a crossroads as it takes biggest data punt so far with $4.4bn Epsilon
If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a…
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Ad Tech
Publicis mulls bid for $5bn data giant Epsilon
Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn.…
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