Donald Trump
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Ad Tech
It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
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Advertisers
Some winning salesmanship from Donald Trump
Adweek’s Agency Spy has been digging through the New York Times revelations about Donald Trump’s income and tax affairs (his…
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Media
Wolff moves on from Adweek editor to White House scourge
Michael Wolff, author of the new Fire and Fury dissection of Donald Trump, had a one-year stint as editor of…
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Who’s the power behind toy sensation Trumpy Bear?
“The chief business of the American people is business” said one US president, ushering in the Wall Street Crash and…
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Bjorn Borg ad enters Mexico wall controversy
What would we do without Donald Trump? They haven’t built his wall between the US and Mexico yet – they…
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Cadillac cries crocodile tears over Trump at the Oscars
Cadillac has a different spin on its Dare Greatly campaign in Sunday night’s Oscars, ‘Carry” from Publicis, a new ad…
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Analysis
What really happens at Trump HQ
Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that…
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Alex Van Gestel of Verbalisation: what Trump tells us about the death of attitudinal research
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end…
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Trump trumps the pollsters and the big business establishment
If you though Brexit was bad, what about a Trump presidency? Trump may be the ultimate political maverick but then…
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