Tag Archives: direct marketing

Why M&C Saatchi is still a work in progress

M&C Saatchi in London is going through a painful time with the loss of Dixons to AMV, worth around £50m in media terms, and Direct Line reviewing its huge account. Not a great start to 2014 for the boys and ...

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Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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Direct Line and EE line up Christmas reviews

This one’s a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m account with M&C Saatchi, which the agency has held since 2005. You’d think that with eight years to think about ...

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