direct marketing
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Ad Tech
Ford patents in-car targeted ads system that eavesdrops on passengers
Volume car makers don’t seem to be able to make money any more from, er, selling cars so we live…
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Advertisers
Why M&C Saatchi is still a work in progress
M&C Saatchi in London is going through a painful time with the loss of Dixons to AMV, worth around £50m…
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Agencies
Looks like it’s goodbye Draft, welcome FCB at IPG
What’s in an agency name? Used to be a load of initials of course, at one time there was a…
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News
Direct Line and EE line up Christmas reviews
This one’s a hardy perennial: big client calls review over Christmas. According to Campaign Direct Line is reviewing its £46m…
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Advertisers
UK government’s new ad agency ‘procurement’ system is a nightmare designed by a committee
The follies of the UK’s coalition government know no bounds and now this collection of muppets – who promised a…
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