Tag Archives: digitas

WPP has raised the stakes a little in its battle with Publicis Groupe to be the leader in digital by poaching Digitas North America CCO Lincoln Bjorkman (left) to be the new global CCO of Wunderman. Wunderman, founded by celebrated ...

Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and ...

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

Anything you can do, I can do better.. No sooner has WPP’s Sir Martin Sorrell snapped up digital agency AKQA for $540m than arch-enemy Maurice Levy of Publicis Groupe buys biggest remaining indie digital network LBi for, yes you’ve guessed ...

Publicis Groupe CEO Maurice Levy told his company’s AGM that he was confident that Publicis Groupe would continue to outperform the market in the second half of 2012 despite the financial carnage in the Eurozone (with Spain now heading for ...

The Brits and the French spent much of the 18th century vying for control of India (the Brits won, of course) and the two old adversaries seem to be busily engaged in another contest to the death on the sub-continent, ...

Curt Hecht (pictured), a 20-year veteran at Publicis Groupe and currently CEO of its 300-strong VivaKi Nerve Center in Paris, is leaving to join cable channel The Weather Channel as chief global revenue officer, in charge of TWC’s digital marketing ...

Maurice Levy, boss of Publicis Groupe and head of the French employers’ organisation among many other things in his native country, isn’t used to being treated like this. But French politicians on both sides of the political divide are busy ...

Nielsen is the world’s biggest research operation, chiefly through its giant US TV contract, while WPP owns Kantar, the second-placed researcher. WPP also owns numerous media agencies under the GroupM banner. So both friends and foes will be intrigued (and, ...