Publicis’ Digitas has been appointed as footwear company Crocs’ global digital innovation agency. Digitas UK will lead the business in Europe with the UK and Germany the key markets. Crocs CMO Heidi Cooley says: “What stood out was Digitas’ ability ...
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It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from ...
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Adland doesn’t seem to be about ads these days but experience design. Maybe ‘total experience agency’ Accenture is to blame. Digitas UK has hired former GTB Europe ECD Lazaros Nikiforidis (below) as ECD, reporting to ex-Ogilvy Emma De la Fosse ...
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WPP has raised the stakes a little in its battle with Publicis Groupe to be the leader in digital by poaching Digitas North America CCO Lincoln Bjorkman (left) to be the new global CCO of Wunderman. Wunderman, founded by celebrated ...
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Digital agency LBi has won the assignment to revamp number one footcare company Scholl’s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and ...
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Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...
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