Tag Archives: digital agency

WPP’s AKQA puts digital agency Potato on its menu

We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been a few departures, as you’d expect, but nothing too dramatic. Now AKQA may be spreading its wings a bit, possibly ...

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IPG’s Lowe buys digital agency Profero

It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of its rivals WPP and Publicis Groupe, but today it announced the surprise capture of Profero, one of the few remaining ...

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Engine’s Wayne Deakin picks his Desert Island Ads

Wayne Deakin is ECD of Engine Group and also the UK marcom company’s digital agency Jam. An Australian, Deakin began his career at BCM Partnership and then worked at Saatchi & Saatchi, Leo Burnett, McCann, Euro RSCG and Jung von ...

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WPP’s Sorrell minds the pennies with stake in India’s Pennywise – but don’t rule out a bigger deal

Ogilvy & Mather agrees to acquire majority stake in PennyWise, a leading digital technology and production company in India WPP agency Ogilvy is buying a majority stake in PennyWise Solutions, which it says is one India’s leading digital technology and ...

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Money talks again as WPP buys AKQA for $540m

And then there was – nobody of much note (LBi possibly excepted) among digital agencies and Wieden+Kennedy and Mother holding out against the mighty wallets of the big marcoms companies in the creative sector. AKQA, the world’s biggest digital agency, ...

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