Tag Archives: diesel

Diesel “goes with the flaw” in Publicis Italia debut

Italian fashion company Diesel has departed Anomaly (not for the first time) and booked into Publicis Italia, whose debut is very, very Frrrench (still with us?) You can tell it’s French because Edith Piaf kicks things off. Diesel says it ...

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Fred & Farid gets close and personal for Red Kiss

You expect fireworks from Fred & Farid and the Paris agency has injected some into the pretty samey category of france advertising with this new effort for Loverdose Red Kiss from Diesel. And it does just what ti says on ...

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Diesel hypnotises models for Christmas

Diesel has entered the online Christmas card stakes with this intriguing number, ‘The Magic of Christmas,’ from Amsterdam agency SuperHeroes showing what happens when a group of models are hypnotised into believing they’re five-year-olds. Thought they behaved like that anyway. ...

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Interpublic and Octagon buy entertainment agency FRUKT Communications

Interpublic has bought London-based FRUKT Communications to work alongside its sports and entertainment company Octagon. FRUKT was founded in 2001 and has worked for Coca-Cola, Southern Comfort, Diesel, Nokia and Starwood Hotels among others. It specialises in creating entertainment ideas ...

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Diesel stays resolutely stupid with new agency Santo

Anomaly’s ‘Be Stupid’ campaign attracted much attention (and won a gong at Cannes) but when the agency and its Italian fashion client parted company abruptly last year it looked as though stupid had run its race. Not so, new agency ...

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Ever-acquisitive MDC Partners buys 60 per cent of hot shop Anomaly

There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and ...

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