Diesel “goes with the flaw” in Publicis Italia debut

Italian fashion company Diesel has departed Anomaly (not for the first time) and booked into Publicis Italia, whose debut is very, very Frrrench (still with us?)

You can tell it’s French because Edith Piaf kicks things off.

Diesel says it wants to do something different in a smartphone-dominated world that’s becoming ever more conformist and also that it tries not to take itself (in its ads anyway) “too seriously.”

Well this is different: supermarket trolleys as a mode of transport and tattooed teeth.

‘Go with the flaw’ is an interesting notion. ‘Diesel for successful living’ just sounds a bit odd.

Brave-ish but not there yet.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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