You don’t, contrary to much opinion, have to produce ‘huge long ads with a heart‘ these days to make your point. As Deutsch New York shows with these two short films,’Yard Sale Hijack,’ for Krylon spray paint. Perhaps we should ...
Read More »Leo Burnett’s Created for Change and Deutsch New York go into battle against the internet bullies
Leo Burnett’s Created for Change unit is launching a new film in the UK – ‘I Saw Your Willy’ – for the NSPCC’s ‘Share Aware’ campaign which tries to help parents with tools and information to help their children enjoy ...
Read More »Deutsch NY goes 3-D for PNC’s Xmas Price Index
For 30 years now America’s PNC Bank has been calculating its Christmas Price Index, the current price of each of the gifts in the ‘Twelve Days of Christmas’ carol. This year Deutsch New York has produced an online contest where ...
Read More »Deutsch New York lures digital wizard Rey Peralta from Mother
Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the ...
Read More »Super Bowl 2013: Mercedes CLA offers a Faustian pact while Go Daddy isn’t rude at all
OK, here’s Merkley & Partner’s Super Bowl effort for the Mercedes CLA. This version anyway is 5×30 seconds, which comes in at about $20m on airtime (maybe they’re getting a volume discount). And surely the voiceover says you can get ...
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