Deutsch NY produces heartless triumph for Krylon

You don’t, contrary to much opinion, have to produce ‘huge long ads with a heart‘ these days to make your point.

As Deutsch New York shows with these two short films,’Yard Sale Hijack,’ for Krylon spray paint.

Perhaps we should institute the MAA Heartless Ads Awards.

Creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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