Tag Archives: David Beckham

Bearding the celeb endorsement problem

Celebrity endorsement in advertising is always a two-edged sword. Sure, having hair-style challenged David Beckham or pukkah posh Joanna Lumley around helps to create lots of lazy interest. But interest in whom? For the most part the brand is no ...

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David Beckham kicks off the Olympics for Samsung

How many times will David Beckham appear at the London Olympics in one form or another (including in person, of course)? Well he won’t be in the GB football team, having lost out to some aged Welshmen but here’s his ...

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‘Psycho’ Pearce scores PR own goal by dropping Beckham from Olympic squad

In his days as a Nottingham Forest and England full back Stuart Pearce (left) was a frightening prospect for any winger, deserving his nickname ‘Psycho.’ Now Pearce’s fabled tackling foot has made devastating contact with the ego of former England ...

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Becks kicks in with Ode to Joy for Samsung

David Beckham is so ubiquitous these days that it’s easy to forget he’s a footballer. So it’s clever of Samsung and Cheil to remind us of same by using him in this online film for the Galaxy Note tablet. The ...

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Has Mother New York sold its soul for money in new Burger King celebs campaign?

My friend George Parker of Adscam thinks it has, “Mother needs a good spanking!” avers George in response to Mother New York’s new celebrity-laden campaign for Burger King which features, inter alia, David Beckham (wearing trousers, phew!) and, in the ...

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American Apparel’s too rude, David Beckham not rude enough for UK ad regulators

American Apparel is in the doghouse again, under the hammer from the UK’s ad regulator the Advertising Standards Authority for “pornographic and exploitative” ads showing young women in and out of their smalls. The subsequent ban won’t bother AA one ...

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Adidas wants an ad agency to kill Nike in 2014

Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the ...

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