Here’s the long form version of the new David Beckham and Kevin Hart film for H&M Essentials. They’re off to Las Vegas to try to sell Beckham the Musical, starring the talent-free Hart it seems. It’s the nearest Dave will ...
Read More »Beckham and Hart on the road again for H&M Essentials
Here’s a teaser ad for the latest instalment of David Beckham and American comedian Kevin Hart plugging H&M Essentials, from adam&eveDDB presumably. The full version surfaces on September 26th. ‘Beckham The Musical’ is an intriguing idea. Beckham is one of ...
Read More »Sky Sports fails to thrill as David Beckham launches Premier League coverage
One of the troubles with using David Beckham is that you end up making a David Beckham commercial – regardless of what he’s promoting. Last year Brothers and Sisters’ welcome to the new Premier League season (yes, it’s coming around ...
Read More »H&M’s David Beckham by adam&eve: bold and confident but a touch perplexing
The formidable trio of H&M, David Beckham and adam&eveDDB are back with a Modern Essentials ad. That’s the easy bit. This online film (presumably, at two minutes and fifty seconds) finishes then repeats itself – just as the people in ...
Read More »Beckham launches his acting career in A&E H&M debut
David Beckham has ambitions to be an actor, it seems, as he enters his fifth decade. And here he is, playing himself, on a shoot for H&M Modern Essentials, dealing with the annoying presence of American actor/comedian Kevin Hart who ...
Read More »Beckham lines up for A&E again – this time for H&M
H&M has reportedly hired adam&eveDDB to handle a new campaign featuring David Beckham and actor and comedian Kevin Hart. The two have been pictured (including by themselves) cosying up on a New York shoot. Dave has his own H&M collection, ...
Read More »Adidas shoots itself in the Superstars in new Johannes Leonardo campaign
Adidas seems to have been playing catch-up with Nike in terms of marketing ever since Nike came on the scene in 1971. Then Nike discovered Wieden+Kennedy in the 1980s and the rest is highly profitable history. Adidas, in contrast, has ...
Read More »Becks goes roamin’ in the gloamin’ for Haig Club
Drinks giant Diageo has launched a new whisky called Haig Club, fronted by David Beckham (who I wouldn’t see as a whisky drinker myself). It comes in a horrible blue bottle which would be more appropriate for scent or mouthwash. ...
Read More »Beckham and Blu boost Brothers and Sisters
If the Cannes Lions ever run out of awards to award (unlikely I know) they could try ‘Best Use of David Beckham.’ Old Dave is everywhere these days (well he no longer has to do all that training) and, while ...
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