Recent events have been manna from heaven for the Daily Mail (aside from the evaporation of ad revenue): a vigorous response to the Covid crisis which gave birth to its Mail Force PPE charity, Harry and Meghan (she’s suing the ...
Read More »“Brand values” ad boycott of the Mail overlooks a bigger one – free speech
Club Med has joined Center Parcs in pulling its ads from the Daily Mail following a piece by outspoken columnist Richard Littlejohn disputing that “two dads is the new normal.” Club Med, like Center Parcs, says this goes against its ...
Read More »Another win for the Trumps as Mail apologises to Melania
Celebrity couple and reality stars the Trumps (White House version) have chalked up another win hard on the heels of Donald unloading cruise missiles on a Syrian airbase (having warned the Russians beforehand). Now First Lady Melania has wrung an ...
Read More »Daily Mail faces massive Melania Trump law suit
As if the press didn’t have enough problems on its hands, with advertising migrating to Google, Facebook et al, it’s now being hammered by vast lawsuits from rich Americans. The Daily Mail is being sued by Melania Trump, Donald’s third ...
Read More »Mail owner joins the queue for Yahoo
Daily Mail and General Trust, which owns the Mail newspapers and Mail Online, has joined the suitors for Yahoo; which shows, if nothing else, that hope springs eternal. Yahoo CEO Marissa Mayer (below), who joined from Google, has put the ...
Read More »Now WPP, Daily Mail and Snapchat form new content marketing outfit Truffle Pig
More content kerfuffle from Cannes: this time it’s WPP (which has just announced a music tie-up with British producer Alex da Kid) partnering with the Daily Mail and Snapchat to launch Truffle Pig, described as a a “joint content marketing ...
Read More »Telegraph dumps editor Tony Gallagher in favour of US digital whizz Jason Seiken
A job at the Daily Telegraph used to be a job for life, even under the volatile ownership of disgraced owner Conrad Black. Not any more though, under the hardly benign rule of the Barclay brothers, property tycoons who live ...
Read More »Paul Simons: Ed Miliband/ Mail row shows why PR can be a loose cannon – with ads you get what you pay for
With the Ed Miliband/Daily Mail saga running in to its third week it poses a very interesting question about being careful what you wish for. The delicate balance between the interests of politicians and the media has become a road ...
Read More »Mail finds it’s run out of allies in attack on Milibands
The Daily Mail seems to have finally and, some would say, disastrously overstepped the mark with its attack on Labour leader Ed Miliband’s late father Ralph, a leading left wing academic of his day. The Tory-supporting Mail, obviously seeking to ...
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