Do you remember Fruit of the Loom? Underwear, that is. Back in the day at Campaign I can remember many an agency trying to get us as excited as they were about this project to ‘revolutionise’ UK knickers – but ...
Read More »Infiniti chooses CP+B for new global brief – from a rather interesting agency shortlist
Ad Age reports that Infiniti, Nissan’s upscale car brand, is about to move its global account into Crispin Porter+Bogusky from TBWA, which still handles the main Nissan account. No great surprise there, CP+B has picked itself up following the departure ...
Read More »Richard Pinder sells The House to Crispin Porter
Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the business to MDC-owned Crispin Porter+Bogusky just a year after it opened. CPB wants to strengthen its international offering and Pinder ...
Read More »Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...
Read More »Crisis at post-Bogusky Crispin Porter as Microsoft ad changes lead to ten per cent lay-offs
We all know that agencies lay off staff when they lose a big account but it’s highly unusual to chop ten per cent of the workforce when one comes up for pitch. But that’s what one-time MDC Partners agency Crispin ...
Read More »SodaStream enlists Alex Bogusky as it steps up anti-waste war with Coke
Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream. Bogusky and SodaStream have been doing their ...
Read More »Is Miles Nadal’s MDC Partners starting to unravel?
Canada-based MDC Partners, run by financier Miles Nadal (left), has challenged the big boys of the advertising arena by snapping up a number of well-regarded agencies, most notably Crispin Porter+Bogusky, Anomaly, 72and Sunny and Kirshembaum Bond. MDC has never made ...
Read More »Crispin Porter readies the world for Microsoft’s giant Windows 8 launch
Here we are then, ‘Windows Reimagined’ for the launch of Microsoft’s much-hyped (and rather important) Windows 8. As with just about everything in mobile these days (and Windows 8 is more about mobiles than something to play on your PC ...
Read More »Former CP+B creative chief Alex Bogusky declares war on the soft drinks industry
In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad business, sort of, and has just made ...
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