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Crispin Porter tells the Fruit of the Loom Christmas story with admirable economy

Do you remember Fruit of the Loom? Underwear, that is.

Back in the day at Campaign I can remember many an agency trying to get us as excited as they were about this project to ‘revolutionise’ UK knickers – but somehow it never happened. People still went to Marks & Sparks.

But it seems to be a big brand in the US and Crispin Porter+Bogusky has used its allocated 41 seconds wisely to produce a rather winning Christmas ad.

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crispin porter+bogusky fruit of the loom underwear

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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