Do you remember Fruit of the Loom? Underwear, that is.
Back in the day at Campaign I can remember many an agency trying to get us as excited as they were about this project to ‘revolutionise’ UK knickers – but somehow it never happened. People still went to Marks & Sparks.
But it seems to be a big brand in the US and Crispin Porter+Bogusky has used its allocated 41 seconds wisely to produce a rather winning Christmas ad.