Creative
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News
Can The Or make Christmas cracker crowns cool?
The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has…
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News
A threesome with Santa? Fussy deodorant gives you a get-out Claus
Fussy is a brand that’s good at getting noticed and a limited-edition Santa scent for Christmas is an indisputably clever…
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News
Burger King joins the ‘unwrapped’ brands with 2024 ordering trends
Yesterday was the annual “Spotify unwrapped” day, when the music streamers’ subscribers receive a run-down of their most-listened to tracks…
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News
Zevia parodies Coca-Cola’s AI misfire with ‘Get the fake outta here’ ad
Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes fake…
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News
Apple makes hearing aids cool in Christmas tear-jerker
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for…
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News
Case closed on Waitrose whodunnit, but it’s still four weeks to Christmas
Waitrose can now reveal the culprit in its star-studded Christmas mystery, having got an admirable amount of mileage out of…
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News
‘On the go’ Amazon turns to W+K Amsterdam for audio whodunnit
Amazon has done some very good work with in-house agencies recently, including Adam Driver for Black Friday and this year’s…
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Ad Tech
Creative agencies: an industry so clearly on the back foot is hardly a way forward
Interesting to test the water at the UK IPA’s Effectiveness Awards on Monday night. Despite the whooping and hollering from…
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Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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