Creative
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VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a…
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EasyJet passengers ‘unleash their inner diva’ for Eurovision
It’s easyJet’s second year as official airline for the Eurovision Song Contest, and the brand looks to be fully embracing…
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Born Social’s Paddy Smith: My Top Tips for Cannes
Volvo – Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a…
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Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of…
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C4’s Lynsey Atkin launches new start-up, Baby Teeth
Lynsey Atkin, who made her name as ECD at 4Creative, has teamed up with Chris Watling, MD of top production…
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Lucky Generals brings swagger to Rubicon juice
Twenty seconds of flamboyant absurdity is all it takes to showcase the appeal of a Rubicon juice in this series…
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BBC Creative has the secret to lasting love, and it’s on the iPlayer
“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full…
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Africa Creative and Vivo tackle ‘toxic’ smartphone addiction
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little…
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Heineken and the industry’s love-hate relationship with social media
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is…
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