cost of living crisis
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Consumer is fighting back – good for the consumer but bad for brands
For most people most of the time price is the overriding issue when making a purchase – be it a…
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Sainsbury’s changes tack in UK supermarket price wars
Britain’s supermarkets are feeling sore at the moment, smarting from what they see as the Government singling them out for…
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IPA leadership needs to be more than ‘mindful’ as cost of living crisis worsens
Research often tells us something we know already and the IPA’s latest TouchPoints survey of 3,000 consumers does just this:…
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Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?
Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the…
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