Well who’d have thought it? McDonald’s laughing at itself. But that’s what it’s doing here in this ‘secret secret menu challenge denial’ video from Cossette, purportedly rubbishing an actual competition for McDonald’s employees in Canada to produce a new recipe ...
Read More »More deals on the way for China’s BlueFocus as it plans to raise revenue to $1.5bn
The marcoms world is becoming rather more interesting (no sniggering at the back please) as some new(ish) entrants make their mark. The old hegemony of WPP, Omnicom, Publicis Groupe and Interpublic is being challenged by the likes of Havas – ...
Read More »Dare, Elvis and Identica up for sale as China’s BlueFocus buys Cossette agencies in North America
It’s been a turbulent few years for Canadian marcoms company Cossette’s UK businesses ever since the disastrous merger of digital agency Dare and well-regarded creative agency MCBD in 2010. MCBD was absorbed into Dare – a classic case of two ...
Read More »Canada’s Cossette tries to sharpen up charity Amnesty International
Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they should be capable of doing equally good work for both. But charities are big clients these days (media agencies love ...
Read More »What’s in a move? Brian Cooper moves from Apple to Ogilvy and Paul Hammersley ships up at Dare
Sometimes people move from one agency to another just because they do; in other cases it might mean a bit more. Two such surfaced in Campaign this week; Brian Cooper (left) is joining Ogilvy in London as ECD to work ...
Read More »Former MCBD top trio plan new London agency
Former Miles Calcraft Briginshaw Duffy execs Helen Calcraft, Danny Brooke-Taylor (creatives) and planner Andy Nairn (left, in the picture) are setting up a new, as yet unnamed agency. MCBD was backed by Canadian outfit Cossette and merged with digital agency ...
Read More »Cossette unveils anti-fruitcake Christmas campaign
Thanks for all the online Christmas cards, obviously we can’t do all of them. Sometimes they’re an opportunity to take the mickey about all the task which are deal with duly seriously the rest of the year. And there’s some ...
Read More »