Well who’d have thought it? McDonald’s laughing at itself.
But that’s what it’s doing here in this ‘secret secret menu challenge denial’ video from Cossette, purportedly rubbishing an actual competition for McDonald’s employees in Canada to produce a new recipe and win $10,000.
Companies laughing at themselves is usually a sign of confidence or evidence that they’ve finally lost their grip on reality.
Let’s hope it’s the former.
MAA creative scale: 7.