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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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Unesco launches confuse-a-cookie kit with DDB Paris
Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its…
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Cheetah Digital takes aim at “creepy” marketing directors
Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising…
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Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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