Hugh Hudson, who has died aged 86, was one of those British commercials directors turned feature directors who seemed to be taking over the world in the late 1970s and 1980s. Best known for 1981’s Chariots of Fire, his Hollywood ...
Read More »Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how ...
Read More »Was Richard Warren right to say (copy)writing is a lost art?
Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...
Read More »Great British director Sir Alan Parker dies at 76
Alan Parker, who began as a copywriter at CDP in the 1960s and taught himself how to direct in the agency’s basement before commencing a distinguished career in feature films, has died aged 76. Among his films were Bugsy Malone ...
Read More »Veteran star creatives launch ancient&modern
Two survivors of the golden age of British advertising are launching a new creative agency. Copywriter Adrian Holmes, former CCO of Lowe Worldwide, and art director John O’Driscoll, an alumnus of the great CDP and then an award-winning commercials director, ...
Read More »Droga5 lands another biggie – its owner Accenture
Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...
Read More »Hovis brings back spanking new Boy on the Bike
Here’s the digitally remastered Hovis ‘Boy on the Bike’ ad which made its first appearance in 1973 (or was it 4?) Anyway it’s been voted Britain’s most iconic ad and still looks nice. It was one of the ads that ...
Read More »Will Hovis’ ‘Boy on the Bike’ still be a winner 46 years on?
Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with ...
Read More »Hovis is UK’s most “iconic” ad – 45 years later
Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 ...
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