Tag Archives: BT sport

Can Wunderman hack it on TV for BT Sport?

With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of ...

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AMV BBDO kicks off BT Sport’s season in style

Who would have thought that BT would turn out to be a good sports broadcaster at a time when it doesn’t seem very good at anything else? CEO Gavin Patterson, the architect of the company’s move to try to rival ...

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