Tag Archives: BT sport

With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of ...

Who would have thought that BT would turn out to be a good sports broadcaster at a time when it doesn’t seem very good at anything else? CEO Gavin Patterson, the architect of the company’s move to try to rival ...