Tag Archives: BT sport

Saatchi scores for BT with cheeky ‘unlimited subs’

Saatchi and Saatchi seems to be enjoying itself with new client BT. Now it’s launching ‘Unlimited Subs,’ the option of changing your football package monthly, by pretending that the rules of the game have changed to allow – unlimited subsitutes. ...

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Can Wunderman hack it on TV for BT Sport?

With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of ...

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AMV BBDO kicks off BT Sport’s season in style

Who would have thought that BT would turn out to be a good sports broadcaster at a time when it doesn’t seem very good at anything else? CEO Gavin Patterson, the architect of the company’s move to try to rival ...

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