Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting effort from Saatchi & Saatchi for BT Sport, using “cutting-edge science” to determine whether football fans actually believe their predictions ...Read More »
Saatchi scores for BT with cheeky ‘unlimited subs’
Saatchi and Saatchi seems to be enjoying itself with new client BT. Now it’s launching ‘Unlimited Subs,’ the option of changing your football package monthly, by pretending that the rules of the game have changed to allow – unlimited subsitutes. ...Read More »
Can Wunderman hack it on TV for BT Sport?
With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of ...Read More »
AMV BBDO kicks off BT Sport’s season in style
Who would have thought that BT would turn out to be a good sports broadcaster at a time when it doesn’t seem very good at anything else? CEO Gavin Patterson, the architect of the company’s move to try to rival ...Read More »