Celebrations and commiserations this week: The&Partnership has retained British Gas creative, extending a relationship which began with T&P predecessor CHI & Partners beck in 2003. T&P part owner WPP has, though, lost the substantial media business to Omnicom’s OMD, which ...
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Sometime soon there should be some white smoke signifying that British Gas has appointed a new creative agency, following a marathon pitch. This could be deciding to stay put at the&Partnership, formerly CHI & Partners. Johnny Hornby’s agency has handled ...
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The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its agency arrangements in its first such review since 2019. T&P is Centrica’s lead creative agency, the cornerstone of a WPP ...
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Centrica’s British Gas has a new agency you may not have heard of and its first act has been to sideline long-serving brand mascot Wilbur the Penguin. The agency is called Nucleus and it comprises a range of WPP companies: ...
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