Tag Archives: big data

How many of you have wanted to do this? Mad Men’s Don Draper gatecrashes a Miller beer meeting to hear some researchnozzle (thanks George) stating the bleedin’ obvious from his pile of, no doubt, expensively acquired data. But he’s not ...

Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt interesting exhibits it seems awash with agency types trying to bend a client’s ear. I see that WPP’s Xaxis is ...

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in a spin. Procter & Gamble has just finished a major restructuring : getting rid of 100 brands it deems non-essential ...

New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more ...

Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art and science. Isn’t that what agencies have maintained for years about advertising, but perhaps with more emphasis on the art? ...

Is this Big Data or little data? It seems to be ‘granular’ data anyway. Here’s what WPP says: WPP’s Data Alliance and DataSift are forming a global data partnership enabling WPP companies to access data from the world’s leading social ...

Will 2014 be the year that so-called ‘Big Data,’ the great, slightly off-white hope for many of the world’s digital media businesses and some agencies, comes under game-changing pressure from privacy campaigners? We’ve had Edward Snowden’s revelations (left) about the ...

We send more data in a second now than we did in the whole of 1993 says Stephen Phillips (left), CEO of online research company ZappiStore. But fast data is more valuable than big data if we use it properly. ...