betc paris
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BETC and Air France magic some much-needed ooh-la-la
France used to be the best, most glamorous place in the world. The best food, wonderful countryside, Paris the ‘City…
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BETC’s ‘The Bear’ team is back on the awards trail with another mini-wonder for Canal+
BETC’s ‘The Bear’ ad for Canal+ won loads of awards a couple of years ago and now the agency has…
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W+K Delhi’s ‘Warrior Princess’ and the flip side of Xmas from BETC and Partners Andrews
A couple of striking films: first up is Wieden+Kennedy Delhi with ‘Warrior Princess’ for Forest Essentials; a potion based on…
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BETC Paris gives French football its inimitable twist
Les Francais are just as mad about football as the Brits, it seems, and so BETC Paris has been wheeled…
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Are these world’s top creative hotshops?
Adweek has sent us its list of ‘Agencies that make today’s best ad campaigns’ – ie the world’s top hotshops…
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BETC Paris makes D-I-Y cool with ‘selfies’ ad
Most D-I-Y ads are pretty dire (D-I-Y itself is pretty dire methinks, although others obviously differ). But this effort from…
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Does the Evian baby and the Spiderman film franchise add up to anything better than an ad?
Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked…
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BETC flies French flag with ‘Speed Branding’ at SXSW
It’s the South By South West music/film/interactive fest in Austin, Texas, next week and BETC Paris is there with a…
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Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has…
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