Tag Archives: bbdo

Now WPP CEO Read has to pick up the Ford review pieces

WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...

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BBDO New York boss Osborn switches to media at OMD

The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for ...

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P&G enters race debate in US with BBDO master class

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – ...

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Ad world tipped upside down as good works rule awards

Patrick Collister’s The Directory Big Won has produced its computation of 2015’s top creative award winners and it’s much the same story as before, BBDO the network and BBDO New York ruling the roost. You can read The Drum’s coverage ...

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BBDO takes the doggie approach to Mars Minis

The BBDO network is good at many things – recently it’s been essaying humorous mini-documentaries for some clients – but it remains pretty nifty at thirty seconds too. Here’s a potent half minute for Mars Minis from BBDO Dusseldorf, positioning ...

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