Sandy Hook Promise is a body seeking to reform America’s gun laws, named after the murder of 26 people – 20 young children and six staff – at Sandy Hook Elementary School in Connecticut in 2012. Since then, of course, ...
Read More »Does former BBDO star Geg Hahn’s new venture herald a new wave of creative independents?
Former BBDO New York CCO Greg Hahn, laid off by the Omnicom-owned giant in its Covid-19 retrenchment, has bounced back quicky – heading a US outpost of “alternative” Canada agency No Fixed Address (NFA.) Hahn’s enterprise is called [email protected] Fixed ...
Read More »Contrapunto BBDO scores with change of tack for Spain’s Christmas Lottery
Spain’s Loteria de Navidad (Christmas Lottery) is also known for its ads, recently featuring some winsome albeit effective animation. Contrapunto BBDO in Madrid is taking a different tack this year, which we might call reluctant reality. Dad feels obliged to ...
Read More »BBDO picks Rix to join swelling ranks of agency CMOs
Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting rid of them. Omnicom’s BBDO has appointed New York CSO Crystal Rix (below) to the global post (she’s keeping her ...
Read More »BBDO remembers that laughter’s the best marketing medicine in new Foot Locker spot
Some of the Cannes commentators have lamented the lack of jokes this time round: maybe adland is so intent on “purpose” and saving the world that it’s mislaid its sense of humour. Even though much research tells us that ads ...
Read More »Now WPP CEO Read has to pick up the Ford review pieces
WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China ...
Read More »BBDO triumphs in $4bn Ford pitch – W+K is innovation partner and WPP keeps bits and bobs
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy ...
Read More »Tech giant Alibaba hymns the “greatness of small” in debut Olympics blockbuster
We may not know that much about China’s Alibaba here but we do know it’s big, along with national rival Tencent tipped to battle it out for digital hegemony with the likes of Amazon (Alibaba is big on ecommerce) Facebook ...
Read More »BBDO New York boss Osborn switches to media at OMD
The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for ...
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