1/Bartle Bogle Hegarty was founded in 1982 and for most of the intervening period has been rightly viewed as one of the world’s few great creative agencies. What made the agency special and what provided its longevity? The three of ...
Read More »Stephen Foster’s agency, ads and person of the year – plus some thoughts from Giles Keeble
Well we’re almost there – here are my choices of the above plus Giles Keeble, who has invented his own categories. Final result next week when some stragglers have straggled in (maybe). Agency of the year Really tricky because ...
Read More »Sir John Hegarty of BBH picks his Desert Island Ads
Sir John Hegarty began his career as an art director at Benton & Bowles (he was later fired) and then moved to Cramer Saatchi and Saatchi & Saatchi before helping to launch TBWA in London. He founded Bartle Bogle Hegarty ...
Read More »Nike piles on the power to celebrate 25 years of W+K Portland’s ‘Just Do It’
It’s not every day that you come across a campaign that’s lasted for a quarter of a century (obviously) but Nike is celebrating 25 years of Wieden+Kennedy’s ‘Just Do It’ with a testosterone-packed special from the Portland powerhouse – ‘Possibilities.’ ...
Read More »Nigel Bogle joins BBH’s knights of Kingly Street – have they forgotten about John Bartle?
Bartle Bogle Hegarty co-founder Nigel Bogle (left) has picked up a knighthood in the Queen’s Birthday Honours, meaning that two of the agency’s three founders (creative director John Hegarty became Sir John a few years ago) are now officially members ...
Read More »Hurrell and Dawson becomes Enter – a step on the rocky road of starting your own ad agency
Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it’s about good planning and the right line-up. The success of his ...
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