Tag Archives: asa

Are Chris Wilkins and Sian Vickers still available? CoCompare.com abandoned its long-serving in-house creative team – the inventors with director Graham Rose of the noisy Gio Compario – as a shiny new CMO moved the business to shiny agency Droga5, ...

Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for Philadelphia and VW has genuinely surprised me. Piers Morgan suggested that these decisions have been made by ‘woke morons,’ and ...

The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...

By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...

The Advertising Standards Authority can’t be accused of a knee-jerk response to the problem of gender stereotypes in ads. Last July it highlighted the issue in the “Depictions, Perceptions and Harm” report, and now, ten months later, it is launching ...

By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society as a whole. In light of its inherently influential and persuasive nature, the advertising industry has been targeted as being ...

The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation is not enough. Formalising regulation is a natural step on from discussions around big issues, such as gender equality in ...

The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender stereotyping” ads, with lots of people saying its too bossy boots/Big Brother (the book that is). Here’s a compilation of ...

Right then, some time in the future UK advertisers and agencies won’t be able to show ads featuring: *Family members creating a mess while a woman has sole responsibility for cleaning it up. *The suggestion that a specific activity is ...