Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says. And it’s certainly succeeded in frightening the horses according to the latest tally of complaints to the UK’s Advertising Standards ...
Read More »Has the UK’s ASA overstepped the mark in HSBC climate change ad ban?
Should the UK’s ad regulator the Advertising Standards Authority (ASA) be a climate change warrior? Looks a bit like that as the venerable body (which has mostly steered clear of damaging controversy) now has an Environment and Climate Change Project ...
Read More »ASA hits the right note as it tries to rebuild trust in ads
The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather a lost cause as an unruly industry largely ignored it but since then it’s become established as a mostly sensible ...
Read More »ASA’s annual report shows that tech is taking the load – digital and influencers lead complaints
The Advertising Standards Authority has a lot on its plate now that it has the whole digital world to police on top of traditional media, but its annual report, published today, would have us believe that it’s keeping up with ...
Read More »ASA deals with adland outbreak of Tourette’s
UK adland regulator the ASA is dealing with a seeming outbreak of Tourette’s this Christmas – our old friend BrewDog is in trouble again (this time with the assistance of Uncommon Creative Studio) for its motherfucker poster (it doesn’t actually ...
Read More »GoCompare’s change of ad tack sparks complaints rush
Are Chris Wilkins and Sian Vickers still available? CoCompare.com abandoned its long-serving in-house creative team – the inventors with director Graham Rose of the noisy Gio Compario – as a shiny new CMO moved the business to shiny agency Droga5, ...
Read More »Jamie Williams of Isobel: first UK ads banned for negative gender stereotypes – why all the fuss?
Listening to the radio this morning and reading people’s reactions to the ASA’s decision to ban new TV ads for Philadelphia and VW has genuinely surprised me. Piers Morgan suggested that these decisions have been made by ‘woke morons,’ and ...
Read More »Sainsbury’s ad furore masks advertisers’ real problem – the growing opposition to corporate mendacity
The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...
Read More »Reed Smith: what the new rules on gender stereotyping mean for advertisers
By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...
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