Tag Archives: asa

Reed Smith: what the new rules on gender stereotyping mean for advertisers

By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...

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Gender stereotypes could finally be cause for complaint to the ASA

The Advertising Standards Authority can’t be accused of a knee-jerk response to the problem of gender stereotypes in ads. Last July it highlighted the issue in the “Depictions, Perceptions and Harm” report, and now, ten months later, it is launching ...

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Reed Smith: how gender stereotyping is changing ad industry

By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society as a whole. In light of its inherently influential and persuasive nature, the advertising industry has been targeted as being ...

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Jamie Williams of isobel: why ending negative stereotypes needs to be everyone’s responsibility

The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation is not enough. Formalising regulation is a natural step on from discussions around big issues, such as gender equality in ...

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Is the ASA’s bid to clean up ads the death knell for humour?

The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender stereotyping” ads, with lots of people saying its too bossy boots/Big Brother (the book that is). Here’s a compilation of ...

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