Tag Archives: arnold worldwide

Does Bolloré’s Havas revolution mean the end for Arnold?

Publicis called its recent reorganisation the “Power of One” but it seems that French rival Havas is leading in the one-ness stakes. Boss Yannick Bolloré (below) recently merged Havas creative and media – thereby shipping out some executives – and ...

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Hamlin in, LePlae out as Arnold digests Volvo loss

Now it could be a coincidence that Arnold Worlwide global president Robert LePlae is leaving the agency – ‘to pursue other interests’ – hard on the heels of the loss of the flagship Volvo account (now owned by the Chinese) ...

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Now Tesco adds Arnold KLP to agency roster

Tesco has added shopper marketing agency Arnold KLP, part of the Havas-owned Arnold Worldwide network, to its UK ad roster that includes lead agency Wieden+Kennedy and production company TAG. The appointment follows a six-month review. Arnold KLP’s responsibilities include shopper ...

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DraftFCB wins big for KMart with ‘ship my pants’

DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...

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Arnold lures new creative services chief from Grey

Creative services directors (they trade under a number of names) seem to be going up in the world these days; maybe it’s the trend to fewer but bigger commercials as advertisers factor in online exposure and therefore budgets go up. ...

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