Publicis called its recent reorganisation the “Power of One” but it seems that French rival Havas is leading in the one-ness stakes. Boss Yannick Bolloré (below) recently merged Havas creative and media – thereby shipping out some executives – and ...
Read More »Hamlin in, LePlae out as Arnold digests Volvo loss
Now it could be a coincidence that Arnold Worlwide global president Robert LePlae is leaving the agency – ‘to pursue other interests’ – hard on the heels of the loss of the flagship Volvo account (now owned by the Chinese) ...
Read More »New blow for Havas as Volvo switches to Grey London
It’s not been a good couple of weeks for Havas CEO David Jones with Havas in the UK losing the big Santander banking account to WCRS and now the rather larger global Volvo account shipping out from Havas network Arnold ...
Read More »Now Tesco adds Arnold KLP to agency roster
Tesco has added shopper marketing agency Arnold KLP, part of the Havas-owned Arnold Worldwide network, to its UK ad roster that includes lead agency Wieden+Kennedy and production company TAG. The appointment follows a six-month review. Arnold KLP’s responsibilities include shopper ...
Read More »Blushing bride-to-be Havas adds to its attractions with new hirings to beef up New York
The more you think about a post-PubliCom agency world the more the name Havas crops up. Over the past decade or more Havas has steadily lost ground to its ancient French rival Publicis but now, following the proposed merger between ...
Read More »DraftFCB wins big for KMart with ‘ship my pants’
DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...
Read More »Now Arnold Worldwide joins the scam ad gang with unauthorised McDonald’s poster
Scam ads are turning into an epidemic – or maybe we’re just noticing them after the JWT India Ford Figo fiasco. Now agency Arnold Worldwide is in the mire over a thoroughly weird mental health type ad for McDonald’s that ...
Read More »Arnold lures new creative services chief from Grey
Creative services directors (they trade under a number of names) seem to be going up in the world these days; maybe it’s the trend to fewer but bigger commercials as advertisers factor in online exposure and therefore budgets go up. ...
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