Tag Archives: apple

ITV to pounce on struggling rivals STV and UTV?

The UK’s only two remaining independent terrestrial TV companies – STV which operates in Scotland and UTV Media in Northern Ireland – are both in the takeover frame following recent troubles. STV, formerly Scottish Television and best known for its ...

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Facebook lures Levi’s Rebecca Van Dyck to head post-IPO marketing

The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to ...

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Facebook IPO is a testament to its profit margins

The numbers for Facebook’s forthcoming IPO (share offer) are truly staggering: the offer of a tiny tranche of stock could raise $10bn, the company might be valued at around $100bn and founder Mark Zuckerberg (pictured) will be worth around $27bn, ...

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Red Bull puts its Signature on action sports

The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. ...

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IBM came back from the grave, Kodak never will

The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the ...

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AKQA and Wieden+Kennedy lead London agency digital boom

One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist ...

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Worrying times for TBWA London as Muller axes top marketers

TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a ...

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