Tag Archives: apple

Facebook IPO is a testament to its profit margins

The numbers for Facebook’s forthcoming IPO (share offer) are truly staggering: the offer of a tiny tranche of stock could raise $10bn, the company might be valued at around $100bn and founder Mark Zuckerberg (pictured) will be worth around $27bn, ...

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Red Bull puts its Signature on action sports

The rise of energy drink Red Bull is, in its way, as remarkable a marketing tale as that of Apple, now once again vying with Exxon to be the world’s biggest company and sitting on a staggering $96bn of cash. ...

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IBM came back from the grave, Kodak never will

The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the ...

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AKQA and Wieden+Kennedy lead London agency digital boom

One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist ...

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Worrying times for TBWA London as Muller axes top marketers

TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a ...

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Google ups challenge to Apple with Google Music downloads launch

The business world seems to be becoming still more polarised between Apple, which makes and markets everything itself, and Google which is happy to deal with just about anyone. Now the fight has moved to music with Google launching Google ...

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