Robbie Williams, once unkindly dubbed ‘Blobby’ Williams, is a new face of WWW (Weight Watchers as was) along with Kate Hudson. Following its rebrand WW is now ‘For Every Body’ as we embark on that challenging 21st century journey towards ...
Read More »Diageo hunts for agency to recapture Johnnie Walker glories
Drinks giant Diageo is reviewing its flagship Johnnie Walker account, currently shared between MDC Partners’ Anomaly and 72andSunny. It has already moved some digital business from R/GA to AnalogFolk, a big win for the independent digital and social network. Before ...
Read More »Decision time for Accenture as it weighs bid for MDC
Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even ...
Read More »Karina Wilsher moves up to become Anomaly global CEO
Holding company MDC Partners may be in a permanent state of seeming crisis but Anomaly, the agency founded by the UK’s Carl Johnson, seems to sail serenely on, oblivious to the burning timbers and falling masonry. Now CEO Johnson is ...
Read More »Anomaly LA takes Allbirds on a bizarre round trip
We had a slew of very good ads in October (see below, slew doesn’t sound very nice but it’s fine) and here’s another campaign to kick things off in November, trendy sustainable shoe company Allbirds from Anomaly LA. Allbirds are ...
Read More »MDC Partners posts new loss as agencies mull buy-outs
The boat that is MDC Partners sails leakily on, reporting a net loss of $18.2m for Q3, which it blames on changes to accounting rules, with organic revenue up 1.5 per cent and net new business gains of $12.7m. Losses ...
Read More »Freeview rides Anomaly’s ‘free love highway’ in TV market awash with silly money
Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it. Vocalisation by Ricky Gervais/David Brent – ...
Read More »Forsman & Bodenfors absorbs KBS as owner MDC Partners faces restructuring
When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was a high risk strategy and events seem to be bearing this out. Originally F&B was to be combined in an ...
Read More »Budweiser carpet bombs Russia for the World Cup
A vast air fleet of drones are setting out from St Louis USA – via Brazil, Nigeria and China – to carpet bomb Moscow. Has Trumpy finally lost it with these Russians? No, we’ll have to wait for that one. ...
Read More »