AMV BBDO won the Grand Prix for Libresse ‘Viva La Vulva’ at the 56th Shark Awards in Kinsale, Ireland. AMV was also agency of the year with BBDO network of the year, Chemistry as Irish agency of the year, Stink ...
Read More »Bombay Sapphire banks on pointless purpose
Like many booze brands, Bombay Sapphire gin is struggling to find something it’s allowed to say – like drink this and you’ll be happy. So it’s found itself a purpose – ‘Stir Creativity’ – which is as hard to argue ...
Read More »Guinness hymns Rugby World Cup – with Japanese women’s team
It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...
Read More »AMV turns women’s fitness freakery on its head for Galaxy
Mars’ Galaxy has been around for 60 years and it’s launching Galaxy Darker Milk – by taking a pop at all those ads hectoring women to do it all and change the world. From a mostly women team at AMV ...
Read More »It’s back to school for everyone – including AMV BBDO and George at Asda
It’s all change at the UK’s biggest agency by billings AMV BBDO with long-time CCO and chairman Paul Brazier to be succeeded as CCO by Alex Grieve (Grieve’s partner Adrian Rossi has gone off to Grey) and a new management ...
Read More »Pepsi Max aims for the stars – with the stars
In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number. You kind of know ...
Read More »Peter Crouch scores own goal for Carphone and AMV
It must have seemed a good idea to sign up the much-travelled footballer Peter Crouch – currently the star of his own podcast too – to demonstrate the ease of switching suppliers at Carphone Warehouse (well sometimes it’s easy.) After ...
Read More »AMV unveils cat-loving crooner for Mars’ Sheba
Mars Petcare is continuing its “Resistance is futile” campaign through AMV BBDO, this time with a faux French crooner hymning, well, his cat it seems. No pussy jokes mercifully (bet there was in one of the original scripts.) Petfood ads ...
Read More »Guinness hymns women’s rugby, Visa ups investment in women’s football
Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when they put their money where their mouth is. Guinness, hitherto that most macho of beers, is doing its bit by ...
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