Tag Archives: Alexandre Gama

Pelle Sjoenell, ECD of BBH Los Angeles, is to be the worldwide CCO of BBH Group. He replaces Alexandre Gama, of Neogama in Brazil fame, who stepped down last year. BBH founder and Sjoenell’s predecessor Sir John Hegarty says: “Personally, ...

BBH CCO Alexandre Gama (below) is stepping down to go back to Neogama the Brazil agency he founded and which triggered the buy-out of BBH by Publicis Groupe. Gama says this is in line with “my original professional profile as ...

Alexandre Gama (above) is the new CCO of BBH (succeeding Sir John Hegarty) following the sale of his Neogama agency in Brazil to Publicis Groupe. Here he talks exclusively about the role of BBH after the Omnicom/Publics merger, the challenges ...

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

I never quite got the Johnnie Walker ‘Keep Walking’ campaign from BBH although it was easy to see why you needed to be a touch left field to market scotch whisky globally – given that you can’t say it tastes ...

£100m and a second knighthood isn’t a bad return for building up a successful London agency and (not quite so dazzling) mini-network around the world but that’s what shareholders in BBH received for selling their remaining 51 per cent to ...

Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy ...

Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped ...

The other shoe has dropped. Not only has Publicis Groupe bought up Neogama BBH (see my post yesterday), it has also taken the opportunity to acquire the 51 per cent stake in BBH it did not already own. As will ...