Pelle Sjoenell, ECD of BBH Los Angeles, is to be the worldwide CCO of BBH Group. He replaces Alexandre Gama, of Neogama in Brazil fame, who stepped down last year. BBH founder and Sjoenell’s predecessor Sir John Hegarty says: “Personally, ...
Read More »BBH seeks new creative lead as CCO Gama steps down
BBH CCO Alexandre Gama (below) is stepping down to go back to Neogama the Brazil agency he founded and which triggered the buy-out of BBH by Publicis Groupe. Gama says this is in line with “my original professional profile as ...
Read More »New BBH CCO Ale Gama on adland mergers, Brazil’s World Cup and the awards industry
Alexandre Gama (above) is the new CCO of BBH (succeeding Sir John Hegarty) following the sale of his Neogama agency in Brazil to Publicis Groupe. Here he talks exclusively about the role of BBH after the Omnicom/Publics merger, the challenges ...
Read More »BBH CCO Alexandre Gama picks his Desert Island Ads
Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...
Read More »Alexandre Gama’s Neogama shows what it can bring to new BBH with winner Johnnie Walker ad
I never quite got the Johnnie Walker ‘Keep Walking’ campaign from BBH although it was easy to see why you needed to be a touch left field to market scotch whisky globally – given that you can’t say it tastes ...
Read More »Will Publicis Groupe build on its £100m investment in BBH by building a fourth big agency network?
£100m and a second knighthood isn’t a bad return for building up a successful London agency and (not quite so dazzling) mini-network around the world but that’s what shareholders in BBH received for selling their remaining 51 per cent to ...
Read More »Publicis Groupe/BBH deal starts to unravel as key agency Neogama loses two biggest accounts
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy ...
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