Tag Archives: agency of the year

And the MAA Agency of the Year is…..

Yes, it is indeed that time again. When we first did this we weren’t sure that the ad world needed another such selection but, gratifyingly, it seems this prize is increasingly sought after. So, without more ado, here’s the shortlist ...

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Sainsbury’s wins Christmas battle of YouTube views

Sainsbury’s looks like it’s won Christmas in the UK, thanks in part to the antics of AMV BBDO’s Mog in ‘Mog’s Christmas Calamity’ (we shouldn’t forget author Judith Kerr either). This ad, our choice as Ad of the Year, is ...

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Why Agency of the Year gongs matter to agencies – but what about clients?

Many years ago, Harvard Business School professor Theodore Levitt, an early prophet of globalisation, announced: “Being the world’s number-one company is wonderful, two can be terrific, three is threatened and four is fatal.” In some of those 1980s markets, he ...

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George Parker: my review of 2015 and US agency pick

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed ...

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