Tag Archives: Agencies

Google’s direct challenge to agencies with TrueView

Here something to chill the hears and wallets of agency folk everywhere (actually they might be one and the same). The ad business’s favourite ‘frenemy’ Google is rolling out its Adwords for Video offer with TrueView video ads aimed at ...

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WPP still lags behind Publicis despite record growth figures

WPP is really firing on all cylinders now, judging by its latest quarterly figures which showed a like-for-like revenues increase of 7.5 per cent, its highest growth rate since 2000 and more than twice the revenue rise for the first ...

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Will Hersheys deal with Asda appeal to UK consumers?

Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate ...

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ASA bans Waitrose ad for telling porkies about pig welfare

Waitrose has made so much play of its ethical principles in recent years, to great commercial success of course , that it comes as a bit of a shock to find it rapped by the Advertising Standards Authority for making ...

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Interflora takes M&S to the European Court in dispute over Google ad links

There are many kinds of ambush marketing but in the dark world of search advertising some rather dastardly arts come into play. mac antivirus software Or so Interflora believes. The flower retailer is taking Marks and Spencer to the European ...

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Doubts arise over ITV's dream daybreak team

Mixed news so far for ITV bosses about their much-hyped dream couple Adrian Chiles and Christine Bleakley who have taken over the early morning sofa in an attempt to revive its performance in that slot, where it has been regularly ...

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Poundland sends profits soaring by winning over the middle classes

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to ...

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Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

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