Tag Archives: Agencies

UK ad folk driven mad by stress says new NABS survey

A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...

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Agencies think social media will overtake search

Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media ...

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Google’s direct challenge to agencies with TrueView

Here something to chill the hears and wallets of agency folk everywhere (actually they might be one and the same). The ad business’s favourite ‘frenemy’ Google is rolling out its Adwords for Video offer with TrueView video ads aimed at ...

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WPP still lags behind Publicis despite record growth figures

WPP is really firing on all cylinders now, judging by its latest quarterly figures which showed a like-for-like revenues increase of 7.5 per cent, its highest growth rate since 2000 and more than twice the revenue rise for the first ...

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Will Hersheys deal with Asda appeal to UK consumers?

Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate ...

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ASA bans Waitrose ad for telling porkies about pig welfare

Waitrose has made so much play of its ethical principles in recent years, to great commercial success of course , that it comes as a bit of a shock to find it rapped by the Advertising Standards Authority for making ...

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Interflora takes M&S to the European Court in dispute over Google ad links

There are many kinds of ambush marketing but in the dark world of search advertising some rather dastardly arts come into play. mac antivirus software Or so Interflora believes. The flower retailer is taking Marks and Spencer to the European ...

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Doubts arise over ITV's dream daybreak team

Mixed news so far for ITV bosses about their much-hyped dream couple Adrian Chiles and Christine Bleakley who have taken over the early morning sofa in an attempt to revive its performance in that slot, where it has been regularly ...

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