Tag Archives: Agencies

Creative Spirit launches in US by pitching with top agencies

Creative Spirit is an Australian non-profit that aims to find jobs in creative companies for people who are different: that is, have disabilities. It’s launching in the US and has signed up some of the great and good (and good ...

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WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

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Why pitch policy and malpractice are damaging clients as well as agencies

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

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UK ad folk driven mad by stress says new NABS survey

A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...

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Agencies think social media will overtake search

Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media ...

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