Zoom and Teams are going to be creaking with creative pitches across the next few weeks as both furniture maker DFS and comparison site Moneysupermarket look for new agencies. Moneysupermarket has departed Engine after two years (after what seemed a ...
Read More »Sam Pearce: how can stressed out advertising go from fearful to fearless?
What is stress really doing to our work? The epidemic of stress in advertising is often discussed as a purely moral or ethical dilemma. And we should certainly focus on ensuring we have healthy and happy people. But what if ...
Read More »Droga5 lands another biggie – its owner Accenture
Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...
Read More »Christi Tronetti of Isobel: what brands need from agencies in an age of uncertainty
How do you plan for uncertainty? The recent IPA Bellwether Report reminds us that the current political climate and on-going Brexit negotiations have left us collectively holding our breath. While we look to the future, we have to consider multiple ...
Read More »Creative Spirit launches in US by pitching with top agencies
Creative Spirit is an Australian non-profit that aims to find jobs in creative companies for people who are different: that is, have disabilities. It’s launching in the US and has signed up some of the great and good (and good ...
Read More »Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting agencies. Procter & Gamble and Unilever are cutting back advertising and the number of agencies they use although they still ...
Read More »WFA says client/agency briefing is getting (a bit) better
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...
Read More »Why pitch policy and malpractice are damaging clients as well as agencies
Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...
Read More »Rachel Spiegelman of Pitch: why can’t agencies just get on with each other and get the client job done?
Rachel Spiegelman, president of Pitch in Los Angeles suggests that agencies would do better to share experiences and just get on rather than stab each other in the back (and front) most of the time. At the recent Advertising Hall ...
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