Tag Archives: Agencies

Poundland sends profits soaring by winning over the middle classes

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to ...

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Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

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Is Asda in a sales trough?

More problems for Asda today as it reports a 0.4 per cent drop in like for like sales for the second quarter, the second period its sales have dropped. Add to that Kantar Worldpanel’s figures which show a slump in ...

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Amazon, Tesco and M & S top email table

The most popular companies to email consumers are Amazon, Tesco and Marks and Spencer, according to new research. More than a quarter of the survey said they would most like to receive emails from these companies. Apparently they score the ...

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Can agencies provide a 24/7 service?

A new survey of marketers’ views of agencies and what they need from them suggests that in future agencies will need to provide a 24/7 service across all media and internet channels, given that consumers are increasingly connected to brands ...

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PR industry still can't work out how to measure results

Calculating the value of PR has always been a vexed issue for PR agencies, and much more so for the clients that foot the bills. Now the world PR industry has issued the grandiloquent Barcelona Declaration of Research Principles, created ...

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Asda feels the heat as rivals poach its customers

Interesting counterpoint to the Budget today as research firm Kantar suggests that grocery shoppers are continuing to trade up, with Sainsbury’s and Waitrose continuing their growth but Asda falling back. But how long will this be the case? According to ...

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John Lewis commercial becomes YouTube hit

Nice little earner for Billy Joel this week when the veteran songwriter’s 1977 ditty She’s Always a Woman leapt back into the spotlight courtesy of a John Lewis commercial created by one of the UK’s up and coming agencies Adam ...

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Comedian Hugh Dennis launches ad agency

There has always been a fair sprinkling of comedians in UK advertising agencies — some making comedy a distinct element of their professional persona and others blissfully unaware of their allocated comic status — but Hugh Dennis must be the ...

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