Agencies
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News
Media by Mother launches in UK to ‘subvert the algorithms’
Mother has expanded its media operation with the launch of Media by Mother in London, more than four years after…
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IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness
Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact…
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The new shape of Omnicom-IPG. Down to four creative brands?
It’s been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged…
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O2 shows up pretty much everywhere in VCCP’s new campaign
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too”…
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Mother raids Uncommon for new client services chief
Frankie Yeates, managing director at Uncommon Creative Studios, has joined Mother London as a “head of mothering.” The role is…
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Yan Elliott joins VCCP to lead Barclays creative business
VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. …
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Vicki Maguire leaves Havas London after five years as CCO
Vicki Maguire was brought in as a key player kicking off a whole new era at Havas London. Recruited in…
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Ark Agency wins Canada’s international education brief
Clients can come from all sorts of places, and Ark, the agency founded by ex-adam&eveDDB CEO Mat Goff, has found…
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Rightmove and Neverland turn house-hunting into guess work
Neverland’s “If they can find it, so can you” campaign for Rightmove is back with a third phase, this time…
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