Tag Archives: ad tech

Peter Scott returns to the fray as boss of ad tech start-up Playcart

Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, ...

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ISBA report points to programmatic’s missing billions

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...

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How Smartology connects news brands with top advertisers

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news ...

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