The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Here ...
Read More »Peter Scott returns to the fray as boss of ad tech start-up Playcart
Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, ...
Read More »ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According to a new study by PwC commissioned by UK advertiser body ISBA, about half – at best – of so-called ...
Read More »How Smartology connects news brands with top advertisers
Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news ...
Read More »