ad tech
-
Ad Tech
Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity…
Read More » -
Ad Tech
Peter Scott returns to the fray as boss of ad tech start-up Playcart
Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of…
Read More » -
Ad Tech
ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According…
Read More » -
Ad Tech
How Smartology connects news brands with top advertisers
Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains.…
Read More »
